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Project Scope

GameOn is a Family Entertainment Center (FEC) located on the south side of Chicago. The center will be one of the only African American, family owned and operated FECs in the United States. A family that was born, raised and are current residents of the south side.

Chicago is often viewed as a story of two cities. One city is beautiful and bright, with a bevy of things to see and do and a promising economy. While the other city has languished in disinvestment and all but forgotten about by the powers that be. However we know that the story of Chicago is far from over and that there is still much to be cherished and celebrated on the south side. We want to bring something new, fresh and innovative to a community that has long been neglected and overlooked.

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GameOn is a state of the art, indoor family entertainment center that will feature attractions for families and youth of all ages. Our attractions will include a laser tag arena, an 8-seat motion theater, a soft play climbing structure, bumper cars and a variety of arcade games. We will also have a quick serve cafe, party suites and a prize redemption center and gift shop with branded GameOn merchandise.

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GameOn is designed to be one of its kind and unlike anything currently found on the south side of Chicago. We commissioned a feasibility study with an entertainment consulting firm with more than 50 years of experience in the FEC industry to ensure our initial impressions were in line with what the market would bear. The study confirmed our beliefs that the south side marketplace offers an excellent opportunity for the development of a family-focused entertainment venue. With a combination of significant population density, stable households and family incomes, established retail and commercial infrastructures and an overall lack of family-focused entertainment alternatives in the region presents a strong foundation for this business model. 

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The creation of a new family entertainment center is likely to add substantially to the perception of Chicago’s south side and will be seen as an asset to the community overall. Throughout the country, the popularity of this type of business has proven to be a catalyst for other businesses and community investments to occur. Additionally, entertainment focused businesses tend to attract not only local residents but new consumers to the area, which helps to increase all retail in the marketplace.
 

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